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Interviews matter. Interviews are the foundation of good reporting. They are the best way of understanding a complicated situation and seeing it from someone else's perspective. A wise, old editor of mine used to say "report it out." She meant "go talk to people, don't rely on your own opinions and judgment." It's a good maxim. One of my rules of thumb is to do one interview for each 250-500 words of final copy. So here are my top tips for a good interview.
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The Roberts Group, a company that provides editorial services to businesses, posted their booklet "11 Ways to Improve Your Writing and Your Business" online. In the introduction, they write "the best argument for good writing is simple logic: People won't buy what they don't understand." Read this informative booklet here.
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"Almost no exercise will improve your writing more than reading what you write out loud," says PR executive Dan Santow, and "not just meant to be spoken such as speeches and scripts." Dan runs the blog Word Wise, which started as weekly writing tips at his company and spread quickly on the Internet. Lucky for us! Read Dan's entire post on speaking your writing here.
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While standing in the checkout line at the grocery store the other day, I spotted the magazine Real Simple. It wasn't just the cutesy name that caught my attention. (How can the editors live with themselves, basing a magazine name on a grammatical error? But I digress...) The eye-catching cover line that grabbed me by the eyeballs was: What can you do in 15 minutes?
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Rosanne Cash has been writing songs for over three decades, most recently releasing the critically acclaimed album Black Cadillac in 2006. But she doesn't limit herself just to music. "My liveliest cottage industry now is writing for magazines," she says. And besides contributing essays to The New York Times, New York Magazine, Martha Stewart Living and other publications, Rosanne has also written a book of short stories and a children's book. We here at the Visual Thesaurus were thrilled to have a fascinating conversation with Rosanne about her work:
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"People who require assistance," in other words, "if you need help," that is, help writing clearly and in plain language, check out the resources below. In the event that you, to cite an example, endeavor to discourse about the products of your company -- whoa, hold on there -- I mean, if you want to talk, say, about your company's products, why not do it simply and succinctly? (Thanks to the terrific Manage Your Writing for the inspiration)
Write For Your Reader, A Plain Language Handbook
The S.E.C.'s Plain English Handbook
Online Technical Writing
Plain Train, Plain Language Online Training
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